Clarity from data. Growth for your business.

I’m a freelance data analyst find value in their data.

I create simple, personalized solutions that shine a light on the most critical areas of your business — like profitability, customer value, cost structure or sales performance.

The goal? That you, as a business owner, can see what matters at a glance and know where to focus next.

Whatever challenge you’re facing, get in touch – let’s talk.

Illustration of a man working on a laptop outside a red wooden cabin (pirtti), symbolizing Datapirtti – a Finnish data consultancy helping small businesses grow through practical data insights.

How can Datapirtti help you?

  • 📊 Clear reports and presentations

    Key business figures presented in a simple, visual format – ready for ongoing monitoring or for your next client or board presentation.

  • 🔍 Targeted analysis

    Focused analysis by customer, product, or project – giving you the clarity to make smarter, data-driven decisions where it matters most.

  • 🕸️ Data consolidation

    Pulling together messy, scattered data into one place – so you can finally see the full picture.

  • 📈 Operations and sales tracking

    Stay on top of sales and daily operations with clear, up-to-date insights — no manual work required.

About me

  • Pasi - profiili kuva

    Pasi Pakkala

    I grew up in a small town in Finland as the son of two solo entrepreneurs — which gave me a deep drive to support business owners, build long-term partnerships, and help companies make sense of their most valuable resource: their data.

    With a Master’s degree in Finance and 9 years of experience supporting large-scale IT projects and clients in international business environments, I bring a unique mix of business understanding, technical know-how, and practical thinking.

    That’s why I started Datapirtti — to turn that experience into clarity and growth for companies like yours.

    Soft skills:

    I believe in clear communication, long-term client relationships, and turning messy questions into actionable insights. With a sharp eye for what really matters in your data, I combine problem-solving, reliability, and adaptability across tools, industries, and cultures. Always learning, always curious — I’m here to help you make smarter decisions with confidence.

    Tech stack:

    🔎 Data analysis / cleaning skills using SQL / Excel / Power Query / Tableau Prep / Python
    📊 Data visualization and storytelling skills using Tableau / Power BI / Looker Studio
    🤔 Also some experience with Python programming, Pandas, BigQuery, Statistics, and data modelling